Saturday, 20 August 2011

Keyword stuffing - considered to be black hat seo technique

Keywords stuffing are considered to be black hat seo technique. Keyword stuffing occurs when a web page is loaded with keywords in the web page meta tags or in content. The replication of words in meta tags may explain why many search engines no longer use these tags. Keyword stuffing had been used in the past to gain maximum search engine ranking and visibility for particular keywords. This method is totally outdated and adds no value to rankings today. In exacting, Google no longer gives good rankings to pages employing this technique.

We can do Hiding text from the visitor in many different ways. Text colored to blend with the background, CSS "Z" positioning to place text "at the back" an image — and therefore out of view of the visitor — and CSS absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many hidden text techniques were easily detected by major search engines. "No script" tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is hidden to most visitors.

Occasionally inserted text includes words that are frequently searched (for example, "car") even if these terms have little connection to the page content, to attract traffic to advert-driven pages. In the past, keyword stuffing is considered to be a white hat or black hat technique, depending on the context of the technique, and the opinion of the person judging. While a lot of keyword stuffing is used to help spamdexing, which is of little benefit to the user, keyword stuffing in certain conditions, intended to bias the results in a misleading way. If the keyword has a pejorative or neutral connotation is dependent on whether the practice is used to contaminate the results with pages of little relevance, or to drive traffic to a page of relevance that would otherwise have been downplayed because of the inability of search engine to interpret and understand related ideas. This is no longer the case. Search engines now employ techniques thematic keywords related to the interpretation of the intent of the content of a page.

Get more information on php development india, symfony development, hire php developer