Link bait is any content or feature within a website specifically designed to attract attention or to encourage others to link to the website. Matt Cutts defines link bait as anything "interesting enough to attract the attention of people. Link bait can be a very powerful form of marketing because it is viral in nature. The term has a negative or derogatory connotation. The content of bait would be a text link, image, audio or video clip and interesting enough to capture the attention of people.
Link bait in search engine optimization
The quantity and quality of inbound links are two of the many metrics used by a search algorithm engine ranking to rank a website. The linkages bait enters the task of link building, and aims to increase the amount of high quality, useful links to a website. Link baiting Part of success is to design a mini-PR campaign around the release of a link bait article that bloggers and social media users are aware and can help promote the work together. Social media traffic can generate a lot of links to a single Web page. Sustainable link bait is based on quality content.
Types of link bait
- Information hooks - Provide information that a reader may find very useful, some rare tips and tricks or any personal experience through which readers can benefit.
- News hooks - Provide fresh information and get referrals and links that disperses the press.
- Humor Hooks - tell a funny story or joke. A strange picture of your subject or mocking cartoons can also become link bait.
- Evil Hooks - Saying something unpopular or mean may also produce a lot of attention. Writing about something that is not attractive for a product or a popular blogger.
- Tool Hooks - Create some sort of tool that is useful enough that people link to it.
- Widgets hooks - A badge or tool that can be placed or embedded on other websites with a link included.
- Hooks unique content - This hook is intended for people who are in need of unique content or articles for the traffic or AdSense revenue. This became popular after Google implemented filter duplicate content and duplicate content sites saw a drop in traffic. To use this book, you have to create unique content and give bloggers and webmasters with an obligation to link to your site.
- Curated Hooks - A content that links to other websites quoting as natural resources and attracts the connectors are high chances of going viral on the sites mentioned in the link bait is more likely to link to the site and share it through their own networks.
Elements of a link bait
- Title - A strong headline that is capable of capturing the reader's attention is the first vital aspect of a high bindable.
- Information - The process of creating a link bait, in which the research phase and conceptualization of the content, quality of information, as well as the approximation method is used to result in an exceptional finished product.
- Visual - The design aspect of the website, which mainly draws readers deeper into the content, either through images, content or design graphics used within the page.
- unexpected hook - This is the section of link bait usually causes readers to share and link content due to their unexpected approach may be through their integrity, originality or informativeness.
- Contact List - Create contact lists who are interested in sharing the link bait before release actually increases the viral effect of link bait once it becomes operational.
Nature of bonding connectors to connect the bait
- People who are very convincing and content linked to it voluntarily.
- A professional or personal relationship between the linker and the content creator.
- The linker was cited as a resource in the linked content.
- The linker will benefit from link to the page through incentives such as identification cards, embedded web-based competitions and prizes online.
