Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Tuesday, 6 December 2011

Your critical 5 point ‘on-page SEO’ checklist


There seems to be a lot of emphasis placed on link building and I know linking is important, but what about on-page SEO? Aren’t there certain elements that are standard operating strategy? If so, what are they?

Answer: As a matter of fact, on-page SEO is critically important. And, although we cover that topic in-depth, nearly everything you need to know about the critical components of on-page SEO can be neatly summed up in the following 5-point checklist.

1. Titles
  • Each page should have a unique HTML “title” tag that contains the keywords for which the page should rank for. Place your keywords close to the front of the title tag and limit your titles to fewer than 60 characters.

2. Meta Description Tag
  • Each page should have a unique and compelling description of 150 characters or less placed within the meta description tag. Don’t worry much about placing keywords here.
  • Instead, use this tag to provide a compelling reason for people to click your listing when displayed in the search results.
3. Headers
  • Each page should have an“h1″header that contains the keywords the page should rank for. It’s also good to provide variation on the keywords you used in the title tag, such as the singular or plural version of the keyword.

4. Keywords
  • Sprinkle your keywords 3-4 times throughout the rest of your page’s content. Place them within the bold tags or within bullet lists wherever it makes sense to do so.
5. Anchor text
  • Link to your other pages by placing your best keywords within your links (anchor text).

Bonus tip: Be consistent in how you format your URLs when linking. For example, you should link to http://site.com/ instead of http://site.com/index.html. By formatting your URLs consistently, you’ll avoid confusing the search engine spiders that otherwise tend to see each differently formatted URL as a unique page which, in turn, dilutes your PageRank.

That’s the quick of it. Of course there are also such on-page SEO topics, as crawl ability and Page Rank sculpting, which have also merited in-depth reports within this publication. However, mastering the 5 critical steps mentioned above will put you miles ahead of most of your competitors.

Monday, 31 October 2011

How effective link bait in search engine optimization


Link bait is any content or feature within a website specifically designed to attract attention or to encourage others to link to the website. Matt Cutts defines link bait as anything "interesting enough to attract the attention of people. Link bait can be a very powerful form of marketing because it is viral in nature. The term has a negative or derogatory connotation. The content of bait would be a text link, image, audio or video clip and interesting enough to capture the attention of people.

Link bait in search engine optimization

The quantity and quality of inbound links are two of the many metrics used by a search algorithm engine ranking to rank a website. The linkages bait enters the task of link building, and aims to increase the amount of high quality, useful links to a website. Link baiting Part of success is to design a mini-PR campaign around the release of a link bait article that bloggers and social media users are aware and can help promote the work together. Social media traffic can generate a lot of links to a single Web page. Sustainable link bait is based on quality content.

Types of link bait

  • Information hooks - Provide information that a reader may find very useful, some rare tips and tricks or any personal experience through which readers can benefit.
  • News hooks - Provide fresh information and get referrals and links that disperses the press.
  • Humor Hooks - tell a funny story or joke. A strange picture of your subject or mocking cartoons can also become link bait.
  • Evil Hooks - Saying something unpopular or mean may also produce a lot of attention. Writing about something that is not attractive for a product or a popular blogger.
  • Tool Hooks - Create some sort of tool that is useful enough that people link to it.
  • Widgets hooks - A badge or tool that can be placed or embedded on other websites with a link included.
  • Hooks unique content - This hook is intended for people who are in need of unique content or articles for the traffic or AdSense revenue. This became popular after Google implemented filter duplicate content and duplicate content sites saw a drop in traffic. To use this book, you have to create unique content and give bloggers and webmasters with an obligation to link to your site.
  • Curated Hooks - A content that links to other websites quoting as natural resources and attracts the connectors are high chances of going viral on the sites mentioned in the link bait is more likely to link to the site and share it through their own networks.

Elements of a link bait

  • Title - A strong headline that is capable of capturing the reader's attention is the first vital aspect of a high bindable.
  • Information - The process of creating a link bait, in which the research phase and conceptualization of the content, quality of information, as well as the approximation method is used to result in an exceptional finished product.
  • Visual - The design aspect of the website, which mainly draws readers deeper into the content, either through images, content or design graphics used within the page.
  • unexpected hook - This is the section of link bait usually causes readers to share and link content due to their unexpected approach may be through their integrity, originality or informativeness.
  • Contact List - Create contact lists who are interested in sharing the link bait before release actually increases the viral effect of link bait once it becomes operational.

Nature of bonding connectors to connect the bait

  • People who are very convincing and content linked to it voluntarily.
  • A professional or personal relationship between the linker and the content creator.
  • The linker was cited as a resource in the linked content.
  • The linker will benefit from link to the page through incentives such as identification cards, embedded web-based competitions and prizes online.

Link bait is focusing on new content or feature within a website, I m looking for link bait on php development, offshore web development, php website development and symfony web development.